Monday, January 27, 2020

Factors That Determine the Success of Supermarkets

Factors That Determine the Success of Supermarkets 4.1 The general factors that determines the success of supermarkets Supermarkets are using all kinds of tricks to attract customers from introducing to new offers to give them loyalty discount. Supermarkets are providing all kind of incentives to customers. And starts of online shopping of grocery service by Supermarkets have created more convenience for the consumers to order their groceries from the comfort of their home. Here the author is discussing the success factors of the Supermarkets. 4.1.1 Range of choice The Supermarkets sells range of products. Consumers have wide variety of choice to select the product they want. It is important for the supermarkets to keep all the products in stock otherwise consumers will move to other supermarket or retailers. Consumers are very sensitive on what they buying. They always like that the supermarket they shop should keep the products in stock all the time. Supermarkets always monitor the consumer buying trend and always keep the certain products in stock all the time. It is also important that supermarkets should keep all the products in stock at all their stores. Now supermarkets even sells the ethnic foods like, Indian, African to attract ethnic customers. 4.1.2 Products must be on shelves Products should be on stock is important but what more important is to they must be on shelves. All the products must be properly displayed and the product mix must be adequate so it becomes easy for the consumers to choose the products. Supermarkets monitors what consumer buys most with the particular product or what he/she would like to buy with that product and then they display those products in the store next to each other. It makes easy for the consumers to choose products easily. It is also been seen that Supermarkets always display basic necessity products like Milk, Bread etc. in the last corner of the store so consumers have to reach there by passing and looking at all other products which attracts them and persuade to buy. 4.1.3 Effective Marketing Supermarkets use all sorts of marketing strategy to attract the customers. Their adverts are more customer centric which they like attract. For e.g., Asda attracts customers with the slogan Always low price. Tesco slogan is Every little helps as they wants to attract a large economical consumer group which cannot afford premium supermarkets like Waitrose and John Lewis. Marks Spenser (MS) and Waitrose attract the premium customers and also create their own brand values. Sainsburys and Morrisons attract a medium range customer who wants quality food at competitive range. Sainsburys slogan is Try something new today while Morrisons message is Better than half price at Morrisons, Great savings on big brands at Morrisons. This is the reason Marks Spenser slogan for the food range is This is not just food, it is MS food and same way Waitrose slogan is everyone deserves quality food. However, supermarkets try to focuses the consumer group they like to attract. 4.1.4 Pricing Strategy Price is the major factor which influence to consumers to switch to other supermarkets or retailer. Supermarkets compete with each other to sell the products at the best rate to the consumers. Tesco and Asda is the biggest competitor in the economical consumer range. They are trying to sell the products to best price to retail the customer loyalty to supermarket. Many supermarkets offers price comparison on their website so the consumers can see how much they have saved on their shopping. Most supermarkets also show the competitors price next to products in their shelves in order to make it easy for the consumers to compare. It is the biggest success factor of the Supermarkets. 4.3 Tescos Success During the Recession A Case Study Tesco has presence in 14 countries and have 4300 stores across the globe. It has declared 10% increase in its profit to  £3.5bn. According to Sir Terry Leahy, a Chief Executive of Tesco, Tesco is stronger than it was before recession. It now accounts for more than  £3 out of every  £10 spent on food by British shoppers, while its non-food sales, (clothing, home wares) have topped  £10bn. (Guardian, 2010) Tescos belief is to look after the customers. It also believes that if we sell more we can get better buying terms and those results in to lower price and higher profit margins. Lower prices can bring large sales volume and the cycle continues. Its rewarding Club card is another mile stone in success of Tesco. Tesco has succeeded in making itself largely classless, with price ranges designed to cater across the board. (Guardian, 2010) According to Sir Terry Leahy, Chief Executive of Tesco, during the recession when customers everywhere are feeling the economic strain, Tesco is responding to their changing needs by lowering prices, introducing more affordable products and offering even sharper promotions. (Tesco PLC, 2009) Here the author has discussed the success factors in detail. 4.3.1 Lower Price During the economic downturn consumers tends to limit on their spending and looking for the cheap bargain products. Tesco has large consumer group. It is easy for them to buy large quantity to meet the demand in order to meet the consumer requirement at a lower price. So they can offer the products at a lower price to customers. Consumer can also compare the price of the products they buying to make it easy for the consumer to select the products. 4.3.2 Affordable Products Tesco sells various brands products. During the recession, consumer looking for the more economical solution to of those of the branded products. Tesco grab the opportunity and offered its own brand product which are same in the quality but at a cheap price. It bagged huge success for the Tesco. Now Tesco sells all ranges of its own brand from packed food to toiletries. 4.3.3 Promotions Offers In the recession, consumers looking for better promotions and offers to save money. There would be always various attractive offers in the Tesco stores for consumers. In order to maintain the customer loyalty Tesco tries to sell the products at the same prices or lower than its rivals. 4.3.4 Clubcard Tescos one of the biggest success factors is its award winning Clubcard loyalty scheme. Clubcard gives rewards to regular customers at the regular interval. Dunnhumby, Tesco co-own research group, analyses the shopping habits of its 16 million cardholders. (Guardian, 2010) Tesco knows more about its shoppers than any of its rivals and can tailor offers to customers. The analysis helps to analyse the consumer regular buying habit and make it easy for the Tesco to locate it easily for the consumers. 4.4 Effects of Recession on Supermarket Industry 4.4.1 Secondary Research It seems that relatively Supermarket industry to beunaffected by the recession. Companies such as Tesco, Sainsburys, Morrisons and Lidl are still experiencing growth. Research has shown that Tescos turnover increased from  £47.3 billion in 2008 to  £54.3 billion in 2009 (Tesco PLC, 2009) while Lidl ltd. (2009), has experienced a 93% increase in turnover from 2005 to 2009. It was been expected from Lidl, as it is a heavy branded discounter. During times of recession market leaders tend to loose customers to the hard discounters who consumers choose during a recession (Mattioli, 2009). According to TNS Global World Panel, Sainsburys market share increased to 16.1% in 2009 compared to 15.8% in 2008 and Morrisons was also up and holds 11.6% market share in 2009. While Asda has shown slight growth and had 16.8% market shares in 2009. At the same time Tesco has lose 0.1% in market share but it still counts 30.8% market share in the industry in 2009. (BBC, 2009) All the supermarkets are battling to retain the consumers loyalty. They are trying to attract them with their budget range of products. In the contrary the local shops have suffered a lot. Because people believe that shopping at local shop would be expensive. In the 2009, Local shop sells was  £550mn which was  £50mn less than 2008. According to Dean Best, analyst at just-food.com, local stores can survive if they emphasise the service and the product knowledge that people feel they cant find in the big four supermarkets. (BBC, 2009) 4.4.2 Primary Research To explore the effect of recession Supermarket Industry, the author has done a primary research to find out the consumer behaviour during the recession in order to find out the habit and patterns of the consumers. Author has also tried to find out the impact of VAT increase on the consumer buying behaviour. 4.4.1 Questionnaire Research (Appendices 1) The questionnaire has 15 questions. There were 34 participants. While asking about their annual income only 88% participants were ready to give information while 12% participants didnt want to give that information. Those who gave their income details, 53% salary ranges  £10000- £19999, 30% ranges  £0- £9999, 10% ranges from  £20000- £29999 and only 7% participants salary was  £40,000+. There were 71% male participants and 29% female participants. Q.3 Gender Question 4 and 5 asked about impact of increase in VAT on buying behaviour. We received some interesting results (see figure 4.2). Out of 34 participants 71% responded that it will affect their buying behaviour while 29% says that it will have no effect as the increase would be very nominal and not noticeable. As we can see from the figure 4.2, 35% participants saying that the increase in VAT will badly affect their daily shopping. As they have to do large shopping and overall house budget will increase and savings will be decreased. Some respondents says that they will have to be careful on what they spending now as smaller purchases are not noticeable but they really impact on the household budget. 47% respondents are saying that effect of increase in VAT would be little as the increase is just 2.5% and the price increase would be few pence. And with surprise, 18% respondents are saying that it will not affect at all. Question 6 and 7 asked about the money spend on groceries and non groceries each week in UK pounds. The author has received very mixed responses. 29% of participants were spending  £15- £29 on groceries while 18% spending less than  £15 and another 18% says they spend only  £30- £40 on groceries. In non groceries 41% participants were spending less than while another 24% and 18% spending only  £15-29 and  £30- £44 respectively. This data shows that the participants are spending more money on groceries compare to non grocery product in the recession. While asking them about this difference they replied that groceries are basic needs, demand will be the same whether there is recession or not (however this type of demand may change qualitatively). However the non groceries items can be controlled by them during the recession while prices are rising. Q.6 About how much do you spend on groceries each week? Q.5 About how much do you spend on non groceries each week? Question 8 there are some actions given which normally people do in recession. They are to control spending (stop using services/products, buy less), replace only when needed (or buy smaller packages), do it yourself (homemade food, prepare/organise/make by yourself), shop smarter (buy when promotions and discounts available), seek value for money (comparing prices, search for lower ones). While asking the participants to pick 1 or 2, highest pick the seek value for money (24%), 23% responded that they will shop smarter, 21% said that they will control spending. Only 16% said they will replace when needed and do by themselves like, preparing food at home rather than getting from outside. This shows that there is an effect of recession on participants that is why they are comparing prices, search for lower ones, buy when promotions and discounts available during shopping. However they had few responses on controlling spending like stop using services/products, buy less, use homemade f ood, prepare/organise/ make by themselves. While asking the reasons they replied that the main reason is regular fixed income. They all are working fulltime or part time, retired participants have their pension income. This shows that the retail stores have to change their marketing style they should get the trust or make the customer believe that they are saving money while shopping in that store. For example many of supermarket also make place of emphasis on providing value for money. Supermarkets have focused on these consumers and created a lot of special offer to attract them during recession. And the result is supermarkets have done better during the recession than other retail industries. Q.8 In terms of the recession what do you prefer to do? Opinion Percentage control spending (for example: stop using services/products, buy less) 21% replace only when needed (or buy smaller packages) 16% do-it-yourself (for example: home-made food, prepare/organise/make by yourself) 16% shop smarter (for example: buy when promotions and discounts available) 23% seek value for money(for example: comparing prices, search for lower ones) 24% Table 4.4: In terms of the recession what do you prefer to do? Figure 4.5: In terms of the recession what do you prefer to do? Question 9 asked respondents to quantify the factors which made them shop. There were choices like important or unimportant, exciting or unexciting, interesting or boring and fun or nor fun. Finding suggests that for grocery shopping is important but its not very exciting, interesting or fun because it is regular basis shopping. However for non grocery items for example electric goods it is not regular shopping so it is more important, exciting, interesting and more fun. Obviously this small sample suggests that non grocery retailing lot benefit making their product proposition very exciting. The author would also suggest that the same has been and can be applied to grocery retailing. Q.9 Shopping for you is Question 10 asked respondents there is a list of factors which are important for the people while deciding where to do their weekly grocery shopping. The finding shows 44% of participants have given more importance to Low Price. Second factor which got high importance (78%) is accessed example On Public Transport Route. 44% of participants have given importance to Promotion and Special Offers, 67% to availability of Cash Machine and 50% to Customer Service/Friendly and helpful staff. However the research shows that 25% of participants gave more importance to High Quality while 29% has given a little importance to the High Quality. On the other hand the research revealed that 75% of participants give no importance to Store Loyalty Cards and Schemes. 100% participants give no importance to Online Ordering or Delivery Schemes or Large selection of Organic Goods in respect of grocery shopping. They said that because of the recession period they are giving more priority to low price products and services, and Promotional offers. Lots of people are travelling by public transport to save money and time that is why they give more importan ce on Public Transport Route. Highest Quality comes with high price so in this recession few participants give priority to it. When one looks at results, ranking of respondents does it mean the price is now order winner and quality is becoming a more qualifier (a given). Q.10 What is important for you while deciding where to do your weekly grocery shopping? Question 11 and 12 asked respondents which grocery and non grocery chain they usually use (See appendix 1). The study revealed that more participants are using economical supermarket chain like Aldi, Asda, Tesco, Morrisons, Iceland, Co-operative Group and Sainsbury. While very few participants are using Mark and Spencer, Waitrose in their regular shopping. However in non grocery shopping participants express that they use Argos, Asda and Currys most because of their good promotions and offers. While they use very little other chains like PC World, Staples, Comet, etc. For grocery chains Aldi is obviously the super discounter where as Tesco cannot be classified as such. And the Co operative Group generally has high price compare to other main chains. Our result of the number is the stores in the area. Or it is genuinely due to economics. For non grocery chains this is little bit more obvious; Currys and Argos are definitely non grocery whereas Asda is a grocery store our 23% who shops for non grocery products at Asda; simply buying Asda brand products example George. Q.11 Which grocery chain do you usually use? Q.12 Which non-grocery chain do you usually use? In question 13 the author has asked to express the participants views in relation to the supermarket they spend most. After getting their views it reveals that there should be more special deals in the local grocery stores, they think most supermarkets are same, they want to maximise their return on their spending by getting the best quality at the low price, they are not convince by the supermarket status, they have a lower belief that supermarkets are reliable in the delivery of product and service. However they have trust in their supermarket, they also have concern that the supermarket are concerns for the customer being well, they do not believe that they have relationship with supermarket, they would go to the more than one supermarket rather than sticking to one, they are happy with the customer service provided by the supermarket and they want that supermarket should make more efforts to getting to know their customers that what they like or dislikes. There are some important issues which arise from data. Nine of the respondents agree or strongly agree they are not interested in bargain seeking however the stores selected in Question 11 were bargain stores example Aldi, Tesco. Another contradiction to in the above is that 5 out of 9 respondents agreed or strongly agreed that it was important to keep up special deals at grocery stores because consumers wants to get more from their spending. All respondents indicated that they always try to maximise quality for the money spend. This seems to correlate with response given about the importance of quality in Question 10. Perhaps the most impressive agreement was in the survey was that participants did not perceive that supermarket did not make any effort for what they like. On positive side of supermarket is that most of the participants trust the supermarket they shop at, believe it would not trick them and its reliable for deliver goods and services. Q.13 Please indicate your agreement or disagreement with the following statements in the relation to the supermarket you spend most. Statements Strongly agree Agree neither nor disagree Strongly disagree I have little or no grocery shopping 4 3 7 11 9 Im not interested in bargain seeking 4 5 4 16 5 Its important for me to keep up with special deals being offered by the grocery stores in my area 3 18 6 7    Most of the supermarkets are all alike 4 18 3 7 2 While purchasing the product I always try to maximise the quality I get for the money I spend 8 18 5 2 1 When people see me purchasing from this store they form an opinion of me 2 4 18 9 1 The supermarket is reliable in the delivery of product and service 1 21 8 3 1 The supermarket in which I shop wont trick me 4 14 11 3 2 I feel the supermarket is concerned about its customers being well 3 10 14 6 1 I trust the supermarket, I shop at 2 17 13 2    I would recommend the supermarket to others 3 16 10 4 1 I am loyal to the supermarket 3 9 13 7 2 I have relationship with the supermarket 2 4 16 9 2 Id prefer to go to the only one supermarket for my shopping 4 5 7 14 4 Store loyalty cards are not worth having. The supermarket just wants us to think more positive about it 3 10 12 6 3 Being satisfied with the supermarket makes me loyal to it 3 15 11 4 1 The loyalty card makes me to repurchase at the same store 1 8 10 12 3 Im satisfied with the way the supermarket informs me about its products/services 3 8 18 4    Im satisfied with customer service at the supermarket 2 14 11 5 2 Id love the supermarket to make more efforts in getting to know what I like and dislike 7 16 7 3 1 Table 4.10: The supermarket you spend most In Question 12 participants asked to give their opinions that which promotions appeal them most. It shows that promotion from Asda and Tesco appeals them most. They are also attracted to promotions of Morrisons, Aldi, Marks Spencer and Sainsburys. But the promotion from the Waitrose and Lidl has less impact on them. They shop at Tesco, they like Tesco, this seems it appears to be fertile ground for super discounters like Aldi. Q.14 Which promotions mostly appeals to you? Promotions Percentage Only 1 pound each! Half price! Earn nectar points too. Sainsburys. Try something new today. 15% All the ingredients for a great picnic. (Well even supply a free rug or cool bag.) Waitrose. Everyone deserves quality food. 6% Better than half price at Morrisons. Great savings on big brands at Morrisons. Price crunch. Save 4.5pounds! 10% Tesco. Every little helps. Half price. 99p each. Its more rewarding with Clubcard 25% Wider choice. Lower price. ASDA. Saving you money every day. 22% Lidl. Seriously cheaper! Available in-store now. Sensational Deal! Incredible Offer! 5% The big deal. Aldis biggest summer deals. On sale 30th July. Aldi. Spend a little Live a lot. Hurry, once theyre gone, theyre gone. 9% Offer ends Sunday. Dine in for two  £10. Summer menu now being served. Yours MS. Quality worth every penny 9% Table 4.11: Which promotions mostly appeals to you? Figure 4.9: Which promotions mostly appeals to you? 4.4 Summary In this chapter has explored how Supermarkets got success during the recession with their strategy. Supermarkets have given a great lesson to other retail industry how to survive during the recession. Supermarkets havent just survived but they have outperformed. In the next chapter author will give conclusion and recommendation how other retail industry can survive during the recession like Supermarkets. Words: 2879 Finch, J. (2010), Tesco beats the recession to unveil record profits again, Guardian, [Online] Available from: http://www.guardian.co.uk/business/2010/apr/25/tesco-record-profits-terry-leahy (Accessed on: 16th January 2011) Tesco Plc (2009), TESCO: Growth in Tough Times, [Online] Available from: http://www.tescoplc.com/plc/ir/pres_results/results/r2009/2009-04-21/2009-04-21.pdf (Accessed on: 16th January 2011) Farnham, J. (2009), Recession bites into eating habits, [Online], Available from: http://news.bbc.co.uk/1/hi/business/8124352.stm (Accessed on: 16th January 2011) Lidl ltd (2009) Company Report Mattioli, D. (2009) In Recession Specials, Small Firms Revise Pricing Discounts and Lower-End Offerings Help Lure Cash-Strapped Customers; Vans Complement Limo Services Town Cars Wall Street Journal, Jun 9, 2009: B.5 Tesco PLC (2009) Company Report

Sunday, January 19, 2020

Pahela Baishakh

Pahela Baishakh 1st day of Baishakh is the Bengoly new year counting day. We the people of Bangladesh celebrate it with different types of activities. This day comes with lots of hope. Pahela Baishakh is the biggest festival of Bangladesh. By reminding our food, our culture reminds us who we are and where we all are came from. On this day we start with â€Å"Panta Ilish†. With this tasty food we feel our old days, when there was a proverb, â€Å" †. Different kinds of vartas , pithas etc are also seen spreading it’s own scent.Air smells the bengoly flavour with Baishakhi foods. Different types of fair and program are seen here and there. Ramna Batamul is the main point ,where all people get together. Charukola gets a new festive look on this day. Cultural programs are very common affair in these types of fair. Rabindra sangeet and classical dance is the highlighted activity of these programs. Pahela Baishakh comes with new color to make us more hapy and ambitio us. In pahela Baishakh shopkeepers and businessmen open new halkhata. Which is the new book of their accountance.They welcome all customers with sweets and sandes. This tradition indicates the end of all past evidence and start of a new colorful journey. Pahela Baishakh is for all Bengoly people. No matter from which religion or which color he is. Different people of different cast comes from different places to celebrate 1st day of bengoly new year. It reminds us our historical past and our golden culture. It teaches us to be united as Bangladeshi forgetting all differences. Pahela Baishakh is our glorious event ,which we celebrate with proud from our core of the heart.

Saturday, January 11, 2020

Journal Summary-International Marketing Ethics

Journal Summary International marketing ethics from an Islamic perspective: A value-maximization approach At the heart of Islamic marketing is principle of value-maximization based on equity and justice that can perform wider welfare for society nowadays. In case, there have five reason in the Islamic religious perspective that is importance in the global business ethic. First, Islam provides a guideline that builds the moral and ethical behavior.Second, Muslims countries represent the huge number of affluent customers in this era. Next, Islamic countries ready to welcome foreign investors and the result of this item, the level of foreign investment was increasing. In addition, what we can see, the Islamic trade expanding rapidly in International market from day to day absolutely can convince others to come and invest to these Islamic countries. Lastly, Muslims are control the application of the Islamic law in the thought and life aspect.Islamic teaching in economics operation was in cluding in marketing field whether domestic or global that absolutely has been providing with two resources; the Quran and Hadith. The Islamic perspective offers ways that create value and elevate the standard of living of people through commercials pursuits and it is also quite unique regarding the aspect of human activity in life. What we are doing in our life will be the things that we are responsible for and will be count at last.In facts, there is the concept of idealism and relativism as it means of setting ethics standards has acquired popularity among theoreticians. Idealism relates to the tendency to consider injury to others while relativism measures the tendency to disregard universal moral values. As we can see, international marketing relativism is becoming more influent in the field of global business. The basic of relativism is their experience and the term of experience can be described as their own culture.Islamic international ethic was difference from a convention al ethic in number of ways as an Islamic concept more stress on reference of Quran and Hadith. In terms of Concept of justice in marketing there are been defined into fair play and just dealing which is business according to the interest of all concerned and virtue which causes one to be fair to oneself or others. In addition, have two principles that been governed for any commercial activity from an Islamic perspective.There are submissions to moral order of God and mercy to God’s creations which avoid from doing bad things towards others and refrain from unethical manner. When the five P’s (product, price, promotion, place and people) mix with the term Islamic principles of marketing mix in the context of international marketing, the terms show a number of different. As for the first P, which is Product clarify about the quality of the production process as in the Quran claim about the high quality ideals is one of the important aspect of actualizing safe product and services for the consumers.In the Islamic concept, they are most stress on the product that can give full satisfactions on basic human needs and the production process must be permissible and pure. The second P is price. In Islam, Muslims are prohibited to get something too easily without any effort and receive profit without working on it. Changing the price without altering the quality or quantity of the product is one that not allowed when a person doing business. Next P is promotion.Over praise of the product without considering about the true facts is considered as unethical behavior in the Islamic concept. Apart from that, the seller must to speak the true about the product condition while doing promotion and the buyer has the right to return the goods as long as they are not separate  in  a long time. In international marketers, they are required to reveal all problems in their product and the seller needs to disclose all the things about the goods that the buyers can ei ther see or not.The term of place is a process with a number of steps that starting with providing the buyer with a means to place the product by doing an order processing and ending with delivered the goods to the final consumers. One of the unethical manners during the packaging is one of the terms in place in marketing mix. The seller or supplier need to use packaging design that can protect the goods and prohibited to use inappropriate packaging when the products transferred through public highways.In the Islamic principle, distribution channel of the products to the final customers are supposed not to be a burden to them especially in terms of higher prices and delays. People were a last P of the marketing mix which is the customers has the right to know the information about the product. Islam emphasizes the importance of free to make judgment about the products are mostly lies on the consumers. As a matters of facts, in term of corporate responsibility, customers cannot toler ate when they having the unethical international marketing behaviors.The international marketing responsibilities can be categorizes to toward Gods, society, marketer’s own welfare and also environment. The culture of corruption and bribery are the most popular problem among the marketers and it is extremely prohibited in the Islamic principle. In short, the Islamic principle nowadays in the international marketing is governed by two sources; Quran and the practices of the Prophet. Thus, these Islamic practices do not differentiate between the temporal and the spiritual dimensions. Islam always respects the freedom of the customers while doing their business.

Thursday, January 2, 2020

Juveniles Who Stand Trial As An Adults - 1519 Words

Abstract Juveniles who is housed with adults is a major issue. It’s important to address this issue accordingly, however the issue is not addressed. Why would you houses juveniles with adults together? Juveniles and adults have two different minds fames. Yes, some would say â€Å"you the crime, you do the time†, however juveniles are not mentally and physically equal. I believe that, their lives can be ruined. Everyone deserves a second chance. The outcome of housing then together could produce a negative effect on the juvenile and society as a whole. Are we creating more problems for ourselves? Keywords: Juveniles, adults, housing, Should Juveniles who stand trial as an adults, be housed with adults? Let’s say your child has been tried as an adult, would you want your child housed with an adult, who is over the age of eighteen? Honesty, no, what parent would want their child to be housed with adults? The parent would be concern of the juvenile’s well-being. How does a thirteen years old who is housed with a forty-five year old make any sense? There should be separation of housing and rehabilitation when the juvenile who is under the age of 18. When the juvenile turns eighteen or twenty-one it would be appropriate for juvenile to be transition to adult housing. Juveniles who stand trial as an adult, again I mention should not be housed with adults because of possibilities of physical and sexual abuse from adult inmates, juvenile psychologicalShow MoreRelatedJuvenile Court Essay1138 Words   |  5 PagesThe first juvenile court was established in Illinois in 1899. In the late 18th century childre n as young as seven could stand trial in criminal court and could be sentenced to prison or death. The perception of children was later changed and they were viewed as persons with undeveloped moral and cognitive capacities. This allowed the state of Illinois to intervene in the lives of children providing protection and care or supervision. 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